Extended Reality
The immersive component
The advent of technologies that extend our experience into new realities are engaging us in ways that immerse, transport, even astound us. Whether it’s using AR or VR to deliver a sense of place, or AI to create a feeling of familiarity and personalization, extended reality is the thing that makes users feel like they’ve entered something new and different. The Digital Collective member primarily responsible for extended realities is the UNC Reese Innovation Lab.
The Reese Innovation Lab creates and shares novel and immersive storytelling experiences that engage audiences by integrating new technologies such as artificial intelligence and virtual and augmented reality with unique, research-based perspectives. Students and faculty use new technologies and human-centered design concepts to solve challenging problems for media companies, improve storytelling and education, and enhance lives.
UNC Reese Innovation Lab
Case Study

UNC Reese Innovation Lab